Veterinary Center for Birds & Exotics

Avian, Branding, CMS, Design, Informational, JQuery, Marketing, PHP/MySQL, Product, Redesign, Retail, Veterinary, eCommerce

The Veterinary Center for Birds & Exotics is the first hospital caring exclusively for birds and other exotic animals in Westchester NY and surrounding counties.

Behind that effort is Dr. Laurie Hess, the Center’s board-certified bird specialist, who in going from an independent practitioner without a home to opening a full-fledged hospital with multiple staff needed a robust web presence.

We designed and built an attractive, original site to help the hospital and its staff attract clients and remain engaged with them. The site encompasses analytics, SEO, SMO, paid search, 3rd party platform integration, a high quality eCommerce solution and a custom CMS.

“I credit the success of my business, in a large part, to the professional, eye-catching website that Chris developed for me. He balanced creativity with clarity in getting my message across; in fact, I was so impressed with his work that I recommended him to a large international veterinary organization that subsequently hired him to develop their website. His marketing talents and imaginative thinking would benefit any business.” - Laurie Hess, DVM, Diplomate ABVP (Avian), Owner VCBE

MidNite Sleep

Branding, Design, Informational, JQuery, Marketing, Pharma, Product, Redesign, Retail, eCommerce

Concepts in Health, Inc., maker of MidNite Sleep and MidNite Sleep PM needed a complete overhaul of their website, which was poorly designed, malfunctioning, not optimized for search engines and was potentially reason enough to avoid the product itself.

OK, that’s setting the bar pretty low but after reorganizing the existing copy, we decided on a theme involving soft clouds beneath a clear night sky to drive the brand and present a large volume of content as cleanly as possible.

“I strongly recommend Chris Mace for any web development work. Chris recently completed the revamping of my entire website. This entailed both technical and aesthetic design of the site.

All aspects of the project were handled expertly and professionally. I am extremely happy with the result and feel it far surpasses my original site. It now has a clean modern look, and Chris added many innovations in terms of navigation and operation which far improved the experience of going to my site for the consumer. He corrected many long-standing problems with my site and strengthened security.

One’s website is a reflection of one’s business and I feel that the site that Chris created communicates “blue-chip” whereas my previous site communicated “fly by night.” He therefore vastly improved my image among consumers - an invaluable asset.”
- Holly Rosenthal, President and CEO, Concepts in Heath, Inc.

The Goldstein Group

Branding, Design, Flash, Informational, Marketing, Pharma, Product, Retail

The Goldstein Group does award winning branding work for Fortune 500 companies and wanted to set itself apart with a unique website. A smooth, kinetic user experience was important and flash was the technology of choice. After working to get it just right, MaceMedia delivered not only a website, but a tool that TGG uses to sell on the road and help with client development.

FEDweek

CMS, Design, JQuery, Journal, Marketing, Product, Publication, Publishing, Redesign, Retail, eCommerce

Fedweek is a leading provider of news and employee-focused publications for federal employees but had not updated its website for way too long. In meeting an extensive set of criteria, MaceMedia designed an entirely new look and re-wrote much of the underlying code and fixed their ecommerce system along the way, helping to drive sales.

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