MidNite Sleep
Branding, Design, Informational, JQuery, Marketing, Pharma, Product, Redesign, Retail, eCommerce
Concepts in Health, Inc., maker of MidNite Sleep and MidNite Sleep PM needed a complete overhaul of their website, which was poorly designed, malfunctioning, not optimized for search engines and was potentially reason enough to avoid the product itself.
OK, that’s setting the bar pretty low but after reorganizing the existing copy, we decided on a theme involving soft clouds beneath a clear night sky to drive the brand and present a large volume of content as cleanly as possible.
“I strongly recommend Chris Mace for any web development work. Chris recently completed the revamping of my entire website. This entailed both technical and aesthetic design of the site.
All aspects of the project were handled expertly and professionally. I am extremely happy with the result and feel it far surpasses my original site. It now has a clean modern look, and Chris added many innovations in terms of navigation and operation which far improved the experience of going to my site for the consumer. He corrected many long-standing problems with my site and strengthened security.
One’s website is a reflection of one’s business and I feel that the site that Chris created communicates “blue-chip” whereas my previous site communicated “fly by night.” He therefore vastly improved my image among consumers - an invaluable asset.”
- Holly Rosenthal, President and CEO, Concepts in Heath, Inc.